AdGuard, an ad-blocking provider with an install base of around 75 million users, told Wired that between October 9 and the end of the month, uninstalls topped around 11,000 per day and spiked at about 52,000 on October 18. Normally, the company sees around 6,000 uninstalls of its Chrome extension each day.
Krzysztof Modras, director of product and engineering at ad block developer Ghostery, said they experienced three to five times the typical daily number of uninstalls and installs across much of October, which worked out to roughly flat usage.
