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Affluent Singapore middle class turn to banking apps

Affluent Singapore middle class turn to banking apps

December 6, 2016

Some 81% of Singapore’s affluent middle class use banking and finance apps to engage with financial service organisations, according to a report by Collinson Group.

The report said that this presents financial services institutions with an opportunity to engage with the group but also put them at risk of being left behind if they fail to meet the digital experience expected by these customers.

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