Dating apps can sometimes be a drag. Swiping till your thumbs hurt and racking your brain for witticisms about your matches’ ski holiday, before the conversation inevitably fizzles out and you’re left with a wasteland of matches unless some bizarre alchemy takes place, is hardly the romantic dream many of us have fantasised about and it can leave you feeling hopeless.
Enter the dating app coach. Singles of all ages are turning to coaches who specifically tailor their services to dating apps. These services range from simple advice around how to upgrade your dating app profile, to full-blown app management, in which an expert will set up your profile and reply to messages for you, as well as providing support – often both administrative and emotional.
