“Okay Google, what is the Whopper burger?”
This one phrase triggered thousands of Google Home devices and Android phones across America to search for the Wikipedia entry for a Whopper burger. This caused an immediate uproar because it did one thing no one expected: violate consumers’ consent to use their device.
In the age of smart devices, IoT, and ever invasive advertisement practices, it becomes imperative that we build explicit consent into every feature that we build.
