Executives are tired of the “$25,000 data question.” Every time they want to ask a question of their data, it seems that the cost in time, people, and technology outweighs the benefit of getting the insight. Business leaders want answers and insights at the speed of business. Unfortunately, business leaders are often beholden to the IT department when it’s time to analyze data. As a result, the less tech-savvy among us never see the true potential of the data we collect.
However, data doesn’t have to be inaccessible to non-engineers. There is an application for data integration that allows even non-technical users to identify and integrate disparate sets of data to rapidly deliver business insights.