After years of juggling with different strategies of how to pursue the cloud computing market, Cisco now has what it believes will be a winning one: Become a so-called Switzerland of the cloud.
Cisco is not spending billions of dollars to build a public cloud to compete with Amazon Web Services, Microsoft Azure and Google Cloud Platform. “That ship has sailed,” says Fabio Gori, head of cloud marketing at Cisco.
Instead, Cisco wants its existing customers, and new ones, to think of the company as an independent arbiter of cloud resources.
