Location intelligence is becoming increasingly popular in the digital era—and it is said to become a necessity in the near future. A smart application of location data tools can have a positive impact on the capacity to answer to technological disruption. When successfully implemented, data insights help remove logistics constraints and enable business transformation.
“The number of organizations using location intelligence will grow fourfold by 2021.”
—Gartner
Location intelligence (LI) brings together business and location data in a successful blend that has the potential to revolutionize a large number of infrastructures. LI systems evaluate geographical information and link it with elements on interactive maps. This allows LI to power many industries such as transportation and logistics, and solve a series of existing issues.
Location intelligence is becoming increasingly attractive for transportation and logistics. The reason behind it?
These two industries encounter multi-layer optimization issues that location intelligence can address by providing missing information and increased visibility.
An essential instrument for offering these benefits are maps and spatial analytics. In the transportation industry, ambiguity has to be minimized as much as possible while data understanding is key to accomplishing this objective.
Embedded connectivity and location data sources regarding weather conditions, road factors, and urban infrastructure are just a few of the resources that can be leveraged by location intelligence users.
Stop losing logistics data across your supply chain with transparent insights
In the right context, location intelligence yields real-time decision-making and improved efficiency, which can make a big difference in the dynamic digital era. Manufacturers are finally on a safe journey towards overcoming the everlasting issues of supply chain logistics.
The main objectives that can be achieved by implementing location intelligence into the supply chain management are:
- Maintaining your transportation schedule
- Better visibility over you transportation fees
- Optimized routing and smaller costs
- Managing more resources faster during peak demand
- Keeping track of available inventory
Location intelligence solutions automatically choose the fastest pathways to help vehicles optimize their routes by analysing parameters such as weather and traffic conditions. This allows for improved cost-distance ratio and less time and money spent on shipping goods.
How location intelligence helps take urban traffic to the next level
The smart city concept started gaining popularity and it now uses location intelligence as a foundation for the optimization of the transportation system. Is it possible? Although quite challenging, it can be gradually achieved by combining multiple factors like engineering strategies, road networks, real-time traffic flow, and incident data.
The tip of the iceberg for using location intelligence data lies in its capability to anticipate and predict how various scenarios can influence an entire situation. Predictive modeling is another feature based on historical road traffic and it conveys a clearer and more precise picture of different factors that may impact transportation at different times during the day.
China, Europe and the United States are the shared mobility main markets of nearly $54 billion in total in 2016. The market could see a 28 percent annual growth from 2015 to 2030.
– McKinsey Insights
Harmonizing crowded spaces made easier
“Delivering the safest and most efficient use of our transportation assets can only be achieved with underlying robust asset management and usage data. The first step to better curb utilization is the collection of inventory and usage data which should become part of the iterative transportation planning process to work towards local and regional goals.”
—Alice Grossman, Ph.D., Senior Policy Analyst at Eno Center for Transportation
While many believe that the term “smart city” is just another fancy term, the truth actually lies in it being simple and connected. Collaboration and the correct use of data will make the difference in the future of urban mobility—and location intelligence is one key tool you don’t want to ignore in this process.
