Internet & Digital Media

Strategies for Business Growth Using Social Media in 2025
Internet & Digital Media Strategies for Business Growth Using Social Media in 2025

In 2025, businesses face unprecedented competition, making a robust social media strategy crucial for standing out and driving growth. This article explores effective social media strategies across five major platforms: Instagram, LinkedIn, Facebook, YouTube, and TikTok. By adapting to the rapid

Is WeChat's New Gifting Feature the Future of Social E-Commerce?
Internet & Digital Media Is WeChat's New Gifting Feature the Future of Social E-Commerce?

WeChat, the popular messaging app developed by Tencent, has introduced a beta phase for a new gifting feature crafted to simplify sending gifts, just in time for the major upcoming holidays. This innovative feature is now available for almost all product categories on WeChat stores, with the

2024 Digital Marketing Trends: Practical Skills and High Demand Drive Hiring
Internet & Digital Media 2024 Digital Marketing Trends: Practical Skills and High Demand Drive Hiring

Despite the overall economic slowdown affecting various sectors, the demand for entry-level digital marketers in India remains robust. Kraftshala's Digital Marketing Trends Report 2024 presents an in-depth analysis of the current hiring landscape, focusing on the needs and trends driving this

Is Streaming Dominating the Changing Media Landscape in 2024?
Internet & Digital Media Is Streaming Dominating the Changing Media Landscape in 2024?

As we navigate through 2024, the media landscape is experiencing a seismic shift in how content is consumed, with streaming platforms taking a dominant position over traditional broadcast TV. One of the most significant indicators of this change is the strong debut of popular streaming shows

How Can You Transform Stressful Marketing QBRs Into Strategic Wins?
Internet & Digital Media How Can You Transform Stressful Marketing QBRs Into Strategic Wins?

The quarterly business review (QBR) has earned a dubious distinction in marketing as one of the most stressful and nerve-wracking events on the calendar. Worse yet, the fact that it happens every three months means that by the time you recover from one, it’s nearly time to start prepping for the n

Using AI to Bring a Personal Touch Back to E-Commerce Shopping
Internet & Digital Media Using AI to Bring a Personal Touch Back to E-Commerce Shopping

In the rapidly evolving world of e-commerce, maintaining a personal touch with customers can be challenging. However, Artificial Intelligence (AI) is revolutionizing how retailers connect with their customers, offering a level of personalization that rivals traditional retail experiences. AI

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