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Google will split its AR division in half to battle Microsoft and Oculus

February 13, 2023

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The word on the street is that Google is changing its approach to AR and splitting efforts between two teams: Devices & Services and Platforms & Ecosystems. Devices & Services, led by Rick Osterloh, will be responsible for consumer hardware like the Pixel and Nest brands, as well as the AR glasses project. Meanwhile, Platforms & Ecosystems, led by Hiroshi Lockheimer, will handle partnerships, like the recent deal with Samsung to develop Android-powered AR headsets.

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