Social media is the marketing tool of choice for most companies these days. With the growing number of social media channels, social media influencers, and the explosion of content everywhere, marketers can well find it hard to cope with this onslaught of change. Certainly marketing companies stuck in the previous paradigm will find it impossible. Not everyone is that good dealing with change and some people just do not know how to accept that the world is different and how things used to be done is now an aspect of the past. Social media marketing is the present and future, and companies must adjust or be left behind.
