Several tax prep services have been found sending sensitive financial information to Meta, including people’s income, filing status, and even amounts won in college scholarships.
The information comes via an investigative report from The Markup(opens in new tab), which claims that Meta Pixel implementation in tax filing services has led to unintended data collection on Meta’s part.
is a piece of Javascript code created by Meta that lets companies track user activity as a way to “measure the effectiveness of [ads and the design]” of their websites.
