Webtrends, a leading provider of data, analytics and personalization solutions, today announced the availability of its new Infinity Data Connector™.
Built on the Webtrends Infinity™ big data platform, the solution allows brands to collect and feed rich, visitor-level analytics data from websites, mobile apps and connected devices into on premise or cloud-based customer warehouses and big data initiatives.
‘Even as big data has become the crown jewel of business intelligence, organizations still struggle to unify disparate customer data silos,’ said Webtrends CEO Joe Davis.
