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Using Data Analysis to Improve and Verify the Customer Experience and Bad Reviews

November 22, 2023

One of the trickiest things for businesses to navigate in the age of social media is the customer complaint. On one hand, companies (especially startups) should take customer concerns into account when considering improvements or design changes to a product.

Let’s take a look at why it matters and possible motivations for malicious complaints, and then we’ll explore some data-driven solutions that can help companies understand which actions they should take.

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