Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.
Facebook originally introduced Live to only an elite group of users for two primary reasons: to control the demand on the bandwidth and to hopefully set a higher standard for the videos streamed so there’s less “noise” in the news feed.
