If you feel inundated by artificial intelligence, you’re not alone. Developers can’t stop talking about the possibilities of generative AI (GenAI) to change the way they code. CEOs can’t stop talking about it, either: AI-related talk on earnings calls has “gone vertical” of late. There’s so much AI that we’ve even started training the large language models (LLMs) behind GenAI applications with the output of those applications. (This won’t end well.)
But amid all this endless hype and hope around AI, one company recently managed to talk for over two hours in a global keynote without mentioning AI once, even as the impact of AI was omnipresent in the products on parade. That company is Apple, and its syntactic abstinence is a lesson for all in how to properly use AI.
