Consumers aren’t loyal to established brands in the main, and are more than happy to use so-called ‘disruptive’ technologies from new startups if they’re convenient and save them time – and indeed plenty of time is being saved by these sort of apps and tools according to a new study.
The research, commissioned by Rackspace, found that UK consumers are using disruptive apps (on phones and computers) or online services to make an average of 2.2 hours’ worth of time-savings per month.
