Tablet sales fell 10% in 2023 compared to 2022, according to newly released data from Canalys. For the full year, 135.3 million tablets got sold. Apple still leads, as you’d expect, with a whopping 40% market share from its 54 million shipments.
Its market share stayed about flat compared to 2022 when it had 40.4% of the pie, and it’s a similar story for Samsung, which is No.2 – its 25.6 million shipments last year gave it 19% of the pie, compared to 19.3% the year before.
