While its name might be synonymous with low-cost fitness trackers for many consumers around the world, Fitbit has faced quite the uphill battle trying to gain a foothold in the fast-growing smartwatch market over the last few years.
Although the company’s rookie Apple Watch-rivaling effort was released all the way back in 2017 (to tepid reviews and overall indifference even from its core fanbase), followed by the slightly better-received Versa the next year, Fitbit still failed to make the industry’s top five in terms of revenue for H1 2020, ranking behind everyone from Apple to Garmin, Huawei, Samsung, and even Imoo and Amazfit.
