Communication apps have been big business with consumers for a while. Facebook, with its Messenger app, now has over 800 million users and spent some $21 billion (around £15 billion, or AU$28 billion) on WhatsApp, which has over one billion users, while Snapchat is valued at around $15 billion (around £10.5 billion, or AU$20 billion) and has captured the younger millennial market – people under 24 – resoundingly.
Big businesses, however, have remained stuck with email. As anyone with an interest in enterprise technology is aware, emailing someone to chat – or have a conversation at a fast pace – is virtually impossible and the technology has stuck around because there was little else to replace it. Until now.
