Tag: attribution

Computing, Software & Applications

2016: The year mobile advertising graduates

December 2, 2015

Via: Venture Beat

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable […]


Counting likes and page views is easy — calculating real attribution is hard

August 4, 2015

Via: Jon Cifuentes

The number of channels, platforms, tools, and data available to marketers today is higher than it’s ever been. Marketers are getting more and more ambitious with regards to digital media campaigns and cross-channel marketing as new technologies and capabilities emerge. […]