Privacy and data protection should not just be viewed as legal and technical compliance topics, according to James Aschberger, founder and CEO at One.Thing.Less, who says they present an opportunity to embrace, engage and build trust with customers.
“From our experience, companies do not take advantage of what the topic could bring. Often, that is left to the legal department to sort out. It is as a reactive, defensive kind of topic, instead of an opportunity to have a discussion about how this can be used as a competitive advantage and to build trust,” he told Computer Weekly.
