Five years after its debut, Apple Pay is the leading US mobile payment platform for in-store purchases. A new report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was (oddly) the US leader until recently.
Apple Pay now has an estimated 30.3 million users followed by Starbucks with 25.2 million. It’s also far ahead of competing services like Google Pay (12.1 million) and Samsung Pay (10.8 million).