Facebook has openly opposed and criticized Apple’s App Tracking Transparency feature that is expected to fully roll out for iOS this spring. The privacy control will essentially put iPhone users in charge of whether they want to be tracked by apps for third-party advertising.
The two companies have been trading blows over this issue during the past few months, with Facebook even threatening a lawsuit to accuse Apple of abusing its dominant position in the name of privacy. Now, however, it appears that Facebook CEO Mark Zuckerberg has become accepting of the change, noting that Facebook “will be able to manage through” Apple’s anti-tracking measures.
