Analytics technology is very important for modern business. Companies spent over $240 billion on big data analytics last year. That figure is expected to grow as more businesses discover its benefits.
There are many important applications of data analytics technology. One of the most important is with helping companies set their prices correctly.
Analytics Can Be Essential for Helping Companies with their Pricing Strategies
We all know how difficult it can be to get the pricing right in B2B contexts. In today’s business world, pricing has become one of the most important parts of a company’s strategy.