With customer experience expected to overtake price and product as the key brand differentiator by 2020, Couchbase contends that a new category of database that enables enterprises to continually create and reinvent the customer experience is critical.
Addressing this new requirement, Couchbase has introduced what it describes as an “Engagement Database.” Unlike traditional databases, Couchbase says the new Engagement Database taps into dynamic data, at any scale and across any channel or device, to enable strategic use of data to create better customerminteractions.
