It’s time to more aggressively pursue holistic Data Management,” says David Friedland, IRI VP of Business Development. “Marshalling all your data together in a centralized area,” so that everyone whose activities require access to it can perform their work in a less siloed and more shared way.
That’s the message from IRI, which is well-known for its CoSort Data Manipulation and Transformation solution.
CoSort is the default engine in its Voracity technology, the total Data Management Platform originally announced at the end of 2015.
