Enterprises are buried in data, whether it’s legacy data floating around in old data warehouses or a seemingly incalculable range of newer Big Data assets sitting in any number of NoSQL database platforms, waiting to be consistently organized and analyzed.
Companies are lost in data and therefore companies lack Data Quality. Or, to turn that around, it’s the lack of Data Quality that is causing companies to be lost. According to Dr. Redman, “Everything in the data space runs through Data Quality,” and therefore everything in the business space begins and ends with Data Quality – without trustworthy data a modern enterprise lacks the ability to reliably compete in the marketplace; no matter the market, no matter the industry, no matter the company or its size.
