Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed.
According to Facebook’s Q3 2015 earnings report, there are now 8 billion daily video views on Facebook, double the video views in April 2015. Plus, with the launch of 30-second Instagram video ads, it’s easier than ever to create video ads to use for both platforms.
There is a perceived high barrier to creating video, however. People who appear on camera want to look and sound their best, and they want to use the best technology to record audio and video. Plus, many women in business (myself included) want to spend time on hair and makeup before hitting the record button.
