Global spending on big data analytics (BDA) solutions is expected to grow at a CAGR of 12.8% over 2021-2025. By 2029, the market is projected to reach a staggering USD 655.53 billion.
Companies have rapidly increased their adoption of big data analytics techniques, so that hey can manage and analyze large data sets in real time. Utilizing these insights, they can understand patterns, associations, and trends related to consumer behavior and interactions. The information can be further used to acquire insights into their target market, understand the ideal audience segment, and create a better customer experience.
