Apple’s bean counters surely form one of the most powerful forces within the organization, despite much of the company’s high-profile success being tied to design. A case in point is provided by one of Apple’s leading new consumer products, the 2023 14-inch MacBook Pro, which has had its design significantly steered by pricing fluctuations in the materials and components markets.
iFixIt recently tore down one of the laptops, and was surprised at the change in SoC size, cooler size, and NAND performance. Chief Analyst at SemiAnalysis, Dylan Patel, was conscripted to shine a light on these changes and provide an explanation.
