Road safety has been a priority of car manufacturers since the birth of the automotive production line. But could big data help make inroads in protecting drivers that’s never before been possible?
According to the National Highway Traffic Safety Administration, there were an estimated 42,795 fatalities from motor vehicle traffic crashes in 2022, representing a rate of 1.35 deaths per 100 million vehicle miles traveled.
All road deaths are preventable and through big data, it may be possible to offer far more advanced insights into road safety, and predictive analytics could be utilized to help to limit instances of collisions and accidents long before they pose a threat to motorists.
