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Google launches Search Analytics API, giving webmasters more data about their website’s performance

August 5, 2015

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Good news for developers — Google has revealed it’s launching a new application programming interface (API) for the Search Analytics element of Google Search Console.

Formerly known as Webmaster Tools, Google Search Console is a free service for website administrators, designed to help them track their site’s indexing and presence in Google Search. Among the most-used facet of the service are Search Analytics reports, which serve up data around how a website’s content shows up in search results.

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