According to data from SimilarWeb, nearly 65 percent of Google searches end without the user clicking on a link in the results. Rand Fishkin with SparkToro believes the figure might even be undercounting some mobile results and nearly all voice searches. Factoring in those results, Fishkin said it is probable that more than two-thirds of all Google searches are “zero-click searches.”
SimilarWeb’s data consisted of around 5.1 trillion Google searches conducted worldwide between January 2020 and December 2020. Of those, 33.59 percent resulted in clicks on organic search results while 1.59 percent were clicks on paid search results.
