Google confirmed with The Verge that it’s testing a new personalized Discover feed for Google.com users.
MSPowerUser spotted the change, reporting that a select number of users are seeing a Discover Feed — filled with personalized suggestions based on their activities — on their Google.com homepage.
The Google Discover feed isn’t new
The Google Discover feed, as MSPowerUser pointed out, was introduced to mobile phones years ago. You can find it on the home screen of some Android devices (if you scroll to the left) and it’s also displayed underneath the search field in Google’s mobile app.