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Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

Williams-Sonoma Acquires Outward for $112 Million to Expand 3D, AR, and VR Retail Visualization

November 29, 2017

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Williams-Sonoma Inc has announced that an agreement has been reached to acquire Outward Inc for an all cash consideration of $112 million. Williams-Sonoma Inc is a US-based high-end retailer of home furnishings and kitchenware, associated with stores such as Williams Sonoma, Pottery Barn, PBteen, West Elm, Rejuvenation, and Mark and Graham. Outward, founded in 2012, is a 3D imaging and augmented reality technology company focused on applying this technology to the home furnishings and decor industry. Outward provides visual merchandising to make shopping experiences more interactive and engaging.

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