You may have never heard of the company X-Mode Social, but its code may be in some of the apps on your phone, tracking and selling your location data. Now, Google and Apple are trying to put a stop to it. According to a Wall Street Journal article, the tech companies have told developers to remove X-Mode’s code from their apps, or risk getting them pulled from their respective app stores.
X-Mode works by giving developers code to put into their apps, known as an SDK, which tracks users’ location and then sends that data to X-Mode, which sells it. In return, X-Mode pays the developer a certain amount based on how many users the app has.
