The coronavirus pandemic couldn’t stop the true wireless earbuds industry from expanding back in 2020, and unsurprisingly, the same can also be said about the Apple-dominated market as far as last year is concerned.
Yes, total global sales of so-called true wireless stereo (TWS) hearables continued to surge in 2021, jumping from a little over 230 million to “around” 300 million units, representing 24 percent year-on-year growth. While that’s by no means a modest number, Counterpoint Research had actually anticipated a 33 percent increase in volume, blaming the market’s underperformance on COVID-19 “impact” felt “throughout the year.”
