The Apple Watch has dominated the smartwatch market ever since it hit shelves back in 2015 and that position only became clearer in the most recent quarter as the smartwatch market matured.
The Apple Watch led the smartwatch market for another quarter
Recent market data published by Counterpoint Research reveals that global smartwatch shipments increased 6% in the three months ending September 2020 compared to the same period last year.
Apple continued as the leader with a market share of 28% throughout the quarter, up from 26% twelve months earlier. This success was attributed to the lower-cost Apple Watch SE, which offers the latest design at a cheaper price point.
