“These are funds that can help developers scale up at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more,” said Sameer Samat, VP of product management at Google.
The announcement comes just months after Apple rolled out a similar program for devs selling in the App Store. Perhaps the biggest difference between the two programs is that Google’s change applies each year to every Play developer. Apple’s program states that if a dev “falls below the $1 million threshold in a future calendar year, they can requalify for the 15 percent commission the year after.”