If you were to believe the mass hysteria stirred up by Facebook, Google, and others, Apple’s privacy-triggered adpocalypse should be in full swing. Last month, the Cupertino tech firm went live with its new privacy “nutrition labels” in the App Store. However, Google is postponing the advertising catastrophe by not updating its apps.
Fast Company points out that the last time Google updated any of its iOS apps was December 7. That date is only one day before Apple’s privacy labels went into effect. Starting on December 8, developers had to begin filling out data collection practices for any new apps or updates submitted to the App Store.