It took a long time for Apple to climb to the top and now we may be in for the most impossible “King of the Hill” game of all time!
Once upon a time, Samsung was the undisputed leader in the US smartphone market. In fact, it took Apple until 2019 — and a rough battle between the iPhone 11 and the Galaxy S10 — in order for the Cupertino company to come out ahead. Have things changed? Well, we have the results of a new consumer research we commissioned titled “How America Buys and Uses Smartphones: PhoneArena Survey,” and it gives us some very interesting pointers.
