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Samsung to offer a refurbished smartphone program?

August 22, 2016

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Looking for a way to battle back against low priced Chinese smartphone manufacturers that have been eating into its market share, Samsung might be planning to offer refurbished versions of its high-end handsets. This is based on a speculative report published on Monday morning. The plan to sell previously owned Samsung handsets could start as soon as next year.

Samsung has bounced back in 2016 and its shares recently hit an all-time high. Second quarter earnings were strong and the company would like to keep its operating margins above 10%. To accomplish that, Samsung would have to stay away from trying to match prices with companies like Xiaomi.

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