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Apple is now the biggest smartphone brand in China (again)

November 29, 2021

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It seems that Apple has finally conquered China (again). According to new research by Counterpoint, the Cupertino brand saw the highest growth of all smartphone brands on the Chinese market, scoring 46% month-over-month growth. Apple surpassed Vivo in October 2021 to become the largest smartphone OEM in the country.

“Apple could have gained more if it were not for the shortages, especially for the Pro versions,” commented research director Tarun Pathak. “But still, Apple is managing its supply chain better than other OEMs.”

The iPhone 13 series is the major culprit behind the growth, as iPhone 13 sales grew 46%, while the entire Chinese smartphone market saw only a minor 2% month-to-month increase in October 2021.

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