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China’s market turns tough for Apple: iPhone sales plunge by 30% in first week of 2024

January 8, 2024

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A Jefferies report has it that Apple is once again not having a great time in China in terms of iPhone 15 sales.

Reuters cites the analysts’ investigation results which state that iPhone sales in China dropped by 30% in the first week of 2024. This is “adding to signs of growing competitive pressures from domestic rivals” – meaning the still-sanctioned-but-resurrected-phoenix Huawei.

The report has it that the sales drop happened despite tempting discounts of multiple iPhone models at the major Chinese marketplaces. For example, the iPhone 15 Pro and iPhone 15 Pro Max received a 16% price cut on the Pinduoduo platform but didn’t get much attention from January 1 through January 7.

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