Whether you’re a so-called Android purist hopelessly enamored of Google-made smartphones or the kind of hardcore Apple or Samsung fan who wouldn’t be caught dead owning a Pixel device, you’re probably well aware of the search giant’s struggle for global relevance as a handset vendor.
While the company’s inability to challenge the sales numbers of the two aforementioned market leaders or even the likes of Motorola and LG, as well as Huawei, Xiaomi, Vivo, and Oppo, can be largely attributed to a weak retail presence and low ad spend outside of the US, another couple of big factors may have also played a crucial role in the Pixel family’s underperformance these last few years.
