In a declining smartphone market that’s increasingly competitive for Samsung – and where hardware differentiation is getting harder – of course, it’s also a practical choice that simply reflects the reality of today’s market.
The new software-first strategy also reflects the changing needs and interests of smartphone buyers. While many used to hone in on improved hardware specs, most buyers are now more interested in the types of new experiences that the latest generation smartphones can offer. And that’s what Samsung has emphasized with the S24.
