Apple continues to lead the smartwatch market according to the latest IDC report, but it’s clear the segment as a whole isn’t the breakout success many tech firms would have hoped for. In fact, the number of smartwatches shipped over the July-to-September quarter is down 52 percent compared to the same period last year.
Apple shipped 1.1 million smartwatches during the third quarter, down 72% from the 3.9 million it shipped in Q3 2015. That was enough to grab a 41.3% market share, although that down significantly from 70.2% a year earlier. Garmin came in second with 600,000 units sold and 20.5% market share, up from just 2.3% a year ago, while Samsung took the third spot with 400,000 units and Lenovo Group and Pebble were fourth and fifth with 100,000 units each.
