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Samsung sees strong growth ahead for the 2-in-1 Windows powered tablet market

February 28, 2017

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Anyone with a rudimentary grade school knowledge of math can tell you that 66.6% of Samsung’s new tablets introduced at MWC were powered by Windows instead of Android. Of the three new tablets introduced by Samsung, only one of them (the Samsung Galaxy Tab S3) comes pre-installed with Windows. Android tablet sales are being negatively impacted by the continued strength in Android phablets. And this year, there is a good chance that the top selling Android phone will be the 6.2-inch Samsung Galaxy S8+. In addition, Android tablet sales are being negatively impacted by the lack of a strong upgrade cycle. Unlike smartphones, which are replaced every two-years by many consumers, most tablets do not offer compelling updates to specs or features.

At MWC, Samsung introduced two Samsung Galaxy Book 2-in-1 tablets. The manufacturer believes that this is where future growth in the tablet market lies.

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