There are millions of companies globally, and therefore, it’s getting increasingly harder to find a good and suitable brand name. There are some huge companies like Apple and Google and smaller ones made of a handful of people, or even just one person (a sole trader).
However, some may argue that the brand name doesn’t even matter all that much – they believe the brand name becomes a brand name only when the company becomes successful. That’s not a baseless theory. Think about it: Apple!? You wouldn’t necessarily say that’s a great name for an organization if it wasn’t associated with the highest-valued company in the world.
