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Will Samsung ever get serious about challenging Apple in the smartwatch market?

February 27, 2020


Samsung’s glamorous February 11 Unpacked event in San Francisco had everything. A “mainstream” high-end handset with standard 5G connectivity for every (extravagant) budget ranging from $1,000 to $1,400, a deeply flawed but decidedly more refined foldable phone sporting an eye-catching design perfectly blending modernity with a long-lost tradition, a somewhat surprising permanent price cut for a family of respectable 2019 flagships, and even a sleek new pair of true wireless earbuds raising the battery life bar to previously unimaginable heights.

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